Ever thought that why few brands do much better than other ones ?
Why some movies do well while others don’t ?
And why a serial like Balika Vadhu became instant while other just fizzle out soon ?
NO , its not just just about the quality , content or the substance as we had always thought . It is about change in perception we always had and triggering an epidemic by changing small details . It is Tipping point , when a simple tinkering with the social pattern , trends and behaviour can bring in dramatic results . Yes this is it .
Tipping point is not just a book but a phenomenon . It tells you how small thing can really make a big difference . We are always biased with are inherent predispositions . But the world around us as much as we want it to does not accord with are intuition . Such eccentricities are as much inconceivable as it is to reach the sun by folding a piece of paper 50 times .
Malcolm Gladwell has supported his rules with well established case studies and researches . In his Law of Fews , he says that in order to trigger an epidemic only few people are required – Connector ( people who know almost everyone , have big social circle and have their influence on lives of their friends ) , maven ( few know- it- all guys , everybody seem to take their advice ) and not to forget salesmen . By reaching these special people we can change the course of social epidemic .
Stickiness Factor – Its all about the way we present our message and its persistence . By merely manipulating the size of the group we can improve the receptivity to new ideas .
This book is not just for business leader or marketing guys , but for every person who wants to change the things the way they are , who want to make it big in this world .